In a recent article in Media Post's Marketing Daily, Blake Cahill recently published an article that listed 5 ways in which a business can leverage microblogging. Instead of this medium being just restricted to individuals who want to share information, thoughts and links, companies big and small are catching on to the trend. Here they extended the intentions of microblogging to networking with clients, customers and partners . They can share all important information about the company in a timely fashion.
Some reputable companies that have already begun engaging in this social media are H.R. Block and Zappos CEO Tony Hseih.
The five ways to leverage microblogging suggested are:
1. Monitor your industry and competitors
2. Track conversations about the company and the brand
3. Grow sales
4. Enhance customer service
5. Expand communication with stakeholders
By managing a company blog, it may harm or benefit the company. By disclosing company information, it allows for people to negatively comment and have the public see. On the positive side it can help the company to be aware of the changes they need to make to please their consumers and boost their sales.
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