An association based on WOM marketing?

Okay, so I thought WOM marketing was strictly the name of the game. Technologies and products that are marketed by word of mouth...You tell your friend, they tell their friend..etc. Right? Well now, there is an association based on this marketing concept. They even had a symposium coming up this November in Las Vegas. I did not know that this marketing and public realtions concept was so vastly used. After I came across this website, I decided to dig deeper and examine it.

WOMMA, Word of Mouth Marketing Association is based on promoting and improving WOM marketing by:
-->Promoting "best practices" to ensure more effective marketing
-->Protecting consumers and the industry with strong ethical guidelines
-->Evangelizing word of mouth as an effective marketing tool
-->Setting standards to encourage its use

On the website they offer resources to word of mouth, viral, buzz, or blog marketing. Whether you are looking to find case studies, reasearch, books, or whatever on the subject, they help you do it. This site is very easy to utilize and is very informative. Not only can you use the site for aid, but you can join a membership program that allows you to become part of this new technology.

To see more about what they do and who they are, log onto their homepage