In the Spin Room of the Election Debate

Have you ever wondered the process of the PR and spin of the election debates? During the past debate between Obama and McCain, in Oxford Mississippi, a youtube video was released by a reporter discussing how journalist and the media interact in the PR process of the campaign

The debate is being watched on televisions in the back room by the journalists while student campaigners pass out papers to journalists on the designated candidates side backing up his comments. After the debate all the journalists gather making themselves available to answer questions from the press. A specific person is selected to put the best spin, "gloss" on their candidate as "presidential." They are putting together a story for the next days press in the best way they can spin them.

Personally, I feel that this footage gives a bad name to PR. There are two sides to the room and they look for mistakes and things they can pick out to make the opponent look bad. I think thats horrible. It specifically says that they are out to pick on the opponent. The journalists and media are out to sculpt peoples opinions. I think that this goes beyond PR ethics. They are using spin instead of appropriate PR tactics